A. Lange & Söhne

To accompany the launch of its new model Datograph Up / Down of the "Lumen" series A. Lange & Söhne appealed to the creativity of the students of HEAD - Geneva. A team of 3 graduate students Visual communication and 6 students in Chair in Designer watchmaker have worked together on a portfolio of 12 visuals promoting this model and bringing a touch of freshness and modernity to the image of the brand. This portfolio was partially published in the December edition of the Tribune des Arts.

Service: Art Direction - Photography

It all starts when you wake up, at this precise moment when the first gleams of the dawn pull the mechanism of sleep. Accompanying its owner in various activities of the day, the timepiece continues to be loaded with light until sunset, when the colors turn red.

Collaboration w/ Samy Bouard-Car & Romain Graille

This is where its slow metamorphosis can begin. Tinged with green, the Datograph asserts its presence, always shining brighter until it takes precedence over humans. Now the star is her.

Then comes midnight. The moment is crucial. A real electric shock occurs inside the movement, releasing a large amount of energy to effect the date change. As the night lengthens in length, the luminescence of the timepiece gradually fades, until it returns to its initial state. The next day, everything starts again, like the infinite cycle of time.